# AI-Powered FP&A Software Built for CPG & Ecommerce Brands Iris is your AI financial analyst, working 24/7 to give consumer brands real-time P&L visibility, automated cash flow forecasting, and the financial intelligence to grow profitably. ## The Problem ### Why Most CPG Brands Fly Blind on Profitability Manual processes and disconnected systems create a cycle of outdated reporting that puts your profitability and competitive edge at risk. ### Time Consuming Finance teams waste hours every week on manual data consolidation across Shopify, Amazon, QuickBooks, and ad platforms. By the time the numbers are ready, they're already outdated and riddled with errors. #### Missed Margin Leaks When your ecommerce, accounting, and marketing systems operate in silos, profit leaks like inflated [net revenue ratios](https://www.claudeusercontent.com/blog/the-hidden-profit-leak-youre-ignoring-net-revenue-ratio), rising COGS, and poor-performing SKUs go undetected until they've already eroded your margins. ### Decisions Based on Old Data Waiting until month-end close to see your financials means every pricing, inventory, and ad spend decision is made on information that's 2-4 weeks behind reality. In fast-moving ecommerce, that delay is costly. ## The Solution ### The Complete AI Financial Analyst for Consumer Brands From real-time profitability tracking to automated forecasting and AI-powered reporting. It's everything your finance team needs in one platform. #### Agentic Reporting Turn natural language into your most powerful reporting tool. Describe the dashboard or financial report you need, and Iris's AI agent builds and delivers it instantly. No SQL, no analyst backlog, no waiting. - Natural language to dashboard in seconds - Pre-built CPG financial report templates - Automated variance analysis and board decks #### Plan vs Actual Tracking Iris automatically tracks your daily plan vs. actual performance for revenue, gross margin, and net profit so you can course-correct mid-month instead of finding out you missed your target after it's too late. - Daily revenue and profit tracking vs. budget - Channel-level and SKU-level variance breakdowns - Automated alerts when metrics deviate from plan #### Cash Flow Modeling Iris' AI tags and categorizes your bank transactions and working capital, then generates a [13-week cash flow](https://www.irisfinance.co/blog/achieving-a-(cash)flow-state-the-ultimate-guide-to-13-week-cash-flow-modeling) forecast in seconds. Iris connects to your bank, Shopify, Amazon, and accounting system to keep your forecast updated in real time. - Automated 13-week rolling cash flow forecast - Real-time bank and transaction data integration - Inventory-aware cash planning for seasonal brands #### Agentic Financial Modeling Stop building spreadsheets. Start asking questions. Converse with Iris's AI agent "Fin" in plain English to instantly model complex scenarios. From pricing changes and tariff impacts, to fundraising projections and marketing budget reallocation. - Natural language scenario planning and modeling - Automated three-statement financial models - Real-time sensitivity analysis on pricing and costs ## Who Iris Is For ### Financial Intelligence for Every Stage of the CPG Supply Chain Iris replaces the patchwork of spreadsheets, fractional CFOs, and generic BI tools that most consumer brands rely on. Whether you're a DTC brand doing $2M on Shopify, an omnichannel CPG company selling through Amazon and Target, or a scaling ecommerce business outgrowing QuickBooks — Iris gives you institutional-grade financial intelligence purpose-built for brands that sell physical products. #### DTC & Ecommerce Brands Track real-time profitability by channel, customer cohort, and SKU. Connect your Shopify and Amazon data to see true contribution margins, monitor ad spend efficiency, and make smarter decisions about growth. #### Omnichannel Retail Brands Unify your DTC, wholesale, and retail financials into a single real-time P&L view. Map retail accounts receivable, track deductions and chargebacks, and forecast cash flow with precision across every channel. #### Scaling Brands Enable your fractional CFO's spreadsheets with automated financial models, real-time variance analysis, and board-ready reporting in a click. Scale from $1M to $50M+ without adding finance headcount. ## Integrations ### One-Click Integrations Across Your Entire CPG Stack Shopify. Amazon. QuickBooks. NetSuite. Xero. Meta Ads. Google Ads. TikTok Ads. Bill. Plaid. Connect every platform your brand runs on with one click, no API keys, and no CSV uploads. You'll have a unified financial model live in minutes. ## FAQ's ### What is FP&A software for CPG brands? FP&A (Financial Planning & Analysis) software for CPG brands is a platform that automates budgeting, forecasting, and financial reporting specifically for companies that sell physical products. ### How does Iris connect to Shopify, Amazon, and other platforms? Iris offers one-click integrations with various platforms. Data is automatically ingested, normalized, and structured. ### How is Iris different from FP&A tools like Mosaic, Jirav, or Planful? Iris is built specifically for brands that sell physical products, offering pre-built CPG-specific metrics that general tools do not provide. ### How quickly can my brand get started with Iris? Most brands are fully onboarded within minutes, not months. Iris's pre-configured connectors allow for immediate function. ### Do I need a fractional CFO if I use Iris? Iris can significantly reduce or replace the need for a fractional CFO by automating various financial tasks. ### How much does FP&A software cost for a CPG brand? Costs vary, and Iris offers a tailored pricing model based on the brand's needs. ## Ready to Build a Solid Foundation for Growth? Leave data complexity behind. With Iris's data infrastructure, your team can focus on what truly matters: making smarter decisions and accelerating your brand's growth.