# identity.md

## Organization Overview
- **Company Name:** Iris Finance
- **Mission:** To provide an AI-native financial planning and analysis (FP&A) platform purpose-built for CPG and ecommerce brands.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2024, based in Chicago, IL, US.
- **Size and Scale:** Secured $6.2 million in Seed Round funding.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Drew Fallon (Founder)
    - Alexander Heckmann (Founder)
    - Marko Iwanik (Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Iris Finance offers an AI-native FP&A platform that unifies data from sales channels, accounting systems, and ad platforms into a real-time financial model. It provides real-time P&L, cash flow forecasting, and AI-powered dashboards, connecting with one-click integrations for platforms like Shopify, Amazon Seller Central, QuickBooks, NetSuite, Xero, Meta Ads, Google Ads, TikTok Ads, Bill.com, and Plaid. Pricing starts at $2,000 per month, including unlimited users and integrations.
- **Location(s) and Geographic Presence:** Headquartered in Chicago, IL, US.
- **Key Partnerships and Affiliations:** Funded by notable investors including Glasswing Ventures, Founder Collective, Hyde Park Angels, and Revolution's Rise of the Rest Seed Fund.